Resources by Steve Robinson

Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

by Steve Robinson

Narrated by Milton Bagby

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores… Read more…