Resources by Allen Jr - Olive Tree Bible Software

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Resources by Allen Jr

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Preaching and the Thirty-Second Commerical: Lessons from Advertising for the Pulpit

Preaching and the Thirty-Second Commerical: Lessons from Advertising for the Pulpit

by Allen Jr and Carrie La Ferle

At first glance, preaching and advertising seem worlds apart from one another. One tries to proclaim love of God and neighbor; the other tries to sell you something that you may or may not need. Yet both must compete with other ways we receive and process information in an increasingly distracted world. While most of the time preaching simply tries to muddle… Read more…

Preacher's Bible Handbook

Preacher's Bible Handbook

by Allen Jr

When it comes to understanding a passage in the Bible, context is everything. What historical events surround a book’s composition? What larger literary unit is a given passage part of? What central themes explored by the book touch on the verses in question? If we don’t know the answer to questions like these, we are ill-prepared to speak to&nda… Read more…