Resources by Carrie La Ferle

Preaching and the Thirty-Second Commerical: Lessons from Advertising for the Pulpit

by Allen Jr and Carrie La Ferle

At first glance, preaching and advertising seem worlds apart from one another. One tries to proclaim love of God and neighbor; the other tries to sell you something that you may or may not need. Yet both must compete with other ways we receive and process information in an increasingly distracted world. While most of the time preaching simply tries to muddle… Read more…