Taiwan is a nation with religious freedom and a long history of missionary activity. Yet, the Christian population has steadily remained as a minority religious affiliation. In this important missiological work, Dr. Chuang seeks to find out why this is the case, and what lessons can be learnt for mission and evangelism in Taiwan. From his in-depth interviews, Dr. Chuang explores the interplay of folk religions and Christianity in Taiwanese attitudes and lived reality regarding religiosity. Focusing on theoretical and theological issues, this work is unique in providing clarity around the nuances of how the people of Taipei conceptualize religion and the unseen realm. Dr. Chuang skilfully demonstrates that to better contextualize the gospel among Han Chinese in Taipei, Christians need to ask the questions that the people are asking to other deities in daily life and frame an exclusive Jesus in an inclusive way. Missiologists, practitioners, and pastors will all benefit from this practical, contextualized approach to gospel transmission in Taipei.